A black cotton/polyester blend long sleeve shirt with cuffed sleeves featuring the ADT logo on the centre back and new ADT icon on the left chest.
 
The new logo concept was inspired by overlapping footsteps – like old-school dance diagrams – but re-imagined in a loose, playful way. It speaks to movement, connection, and the joy of learning together, side by side.
The colourful, layered shapes nod to empathy and stepping into someone else’s shoes, a key part of the Alberta Dance Theatre experience. The logo reflects the playful, friendly, and empathetic qualities of the brand – joyful, expressive, and built from movement, just like the young people at ADT